Acceptable Use Policy

1. Message only people who agreed

• Message customers who bought from you, wrote to you, or signed up and asked to hear from you.
• Keep the opt-out line in campaigns and honour every stop request right away (Mursilat does it automatically).
• Say who you are and why you’re writing in the first message.

2. No bought or scraped lists

• Don’t buy, rent or swap lists of numbers.
• Don’t collect numbers from groups, websites or directories without their owners’ consent.
• Don’t use generated lists (sequential or random numbers).
• Every list is checked automatically: if a large share isn’t on WhatsApp, is sequential, or looks bought, the campaign is refused and you see why.

3. Prohibited content

Don’t send messages about:

• Loans, fast cash or no-guarantee financing.
• Betting, gambling or sports bets.
• Crypto or forex signals, or “guaranteed profits”.
• Adult content.
• Political or election campaigning.
• Weapons, drugs or anything illegal.
• Links to other WhatsApp numbers or groups (wa.me, chat.whatsapp.com) in campaigns to new contacts.
• Posing as a bank, a government body or a company that isn’t yours.

4. How the rules are applied

• Checks run automatically and in memory only: our team never reads your messages or sees your contacts.
• Every new account’s first campaign is reviewed by our team using numbers only (list size and quality, links, number age) — usually within a few hours.
• A new account starts with 50 new contacts a day across all its numbers; the limit grows with a clean record.

5. What happens on a violation

• Prohibited content, repeated low-quality lists or bad opt-out and delivery rates add a “strike” to the account for 30 days, and the account moves down one level.
• Two strikes in 30 days, a banned number, or repeated WhatsApp restrictions restrict the account: campaigns and new contacts stop; replies to people who wrote to you keep working.
• Linking new numbers right after a ban stops campaigns until an admin reviews it.
• Our team reviews restrictions; serious violations can suspend the account.
• Every decision shows you the reason and what to do, on the same screen.

6. Honestly

These rules and limits lower the risk of bans a lot, but they can’t remove it: WhatsApp has its own rules and decisions. If your number is restricted, read the reason on its Health tab and wait — don’t open a new number to send the same campaign.